why is branding important for your business?
In fact, what is branding?
Branding goes way beyond just a logo or graphic element; they are just what you see… the tip of the iceberg.
I like to use an iceberg to explain ‘branding’ in its entirety.
Above the water are all your tangibles: everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff.
So, what’s below?