why is branding important for your business?

In fact, what is branding?

Branding goes way beyond just a logo or graphic element; they are just what you see… the tip of the iceberg.

I like to use an iceberg to explain ‘branding’ in its entirety.

Above the water are all your tangibles: everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff.

So, what’s below?

brand strategy

Branding is the process of connecting creativity with a well-planned strategy

Below the water is the strategy that guides everything. This includes your mission, vision, values and in-depth details on both your ideal customers and competitors.

Business is about taking risks, calculated risks, not without a plan!

Your customer ‘experiences’ your brand and so you need to have a plan to create the exact experience that you want them to have… building a memorable brand doesn’t just happen… it is a well thought out and strategic plan.

the branding experts

Do you want your brand to stand out?
For people to remember it.

It’s essential to your business’s growth and success, but how do you achieve it?

We can explain.

Are you a growing business or ambitious start-up?
Are you looking to increase your brand awareness and market share?
Then a chat and a brew is the way forward.

Are you looking to increase or grow your business and market share? To succeed, a business needs to develop a brand strategy. A roadmap to direct you and your team on where you want to be and how you plan on getting there.

How is your brand visually represented? Developing your brand identity is the fun bit, the bit that everybody thinks of first when they imagine marketing a brand. Do you need a new logo, or feel your identity doesn’t fit you anymore?

How do people interact with your brand? Brand touchpoints are the interactions your brand can have with a potential customer. You have your brand identity, is it now time to get your brand out there and known.

7 Steps to building your brand online

In today’s all-digital, 24-7 world, one of the most essential, creative elements of your business is your online branding. But what is it? And how can you use digital branding to take your business to the next level?

In this PDF we walk you through the digital branding steps that you can use to help elevate your brand.

free download

7 Steps to building your brand online

In today’s all-digital, 24-7 world, one of the most essential, creative elements of your business is your online branding. But what is it? And how can you use digital branding to take your business to the next level?

In this PDF we walk you through the digital branding steps that you can use to help elevate your brand.

free download

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let's have a brew, say hello!

All good relationships and projects start with a brew,
let’s start the conversation of how we can help you build your brand.