Branding goes way beyond just a logo or graphic element; they are just what you see… the tip of the iceberg.
I like to use an iceberg to explain ‘branding’ in its entirety.
Above the water are all your tangibles: everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff.
So, what’s below?
Below the water is the strategy that guides everything. This includes your mission, vision, values and in-depth details on both your ideal customers and competitors.
Business is about taking risks, calculated risks, not without a plan!
Your customer ‘experiences’ your brand and so you need to have a plan to create the exact experience that you want them to have… building a memorable brand doesn’t just happen… it is a well thought out and strategic plan.