Brand identity is the face of a brand. It includes logos, fonts, colours, and everything they’re used on. It complements and aides the development of your brand’s reputation.
Brand identity attracts customers and helps to build loyalty to transform them into brand ambassadors that return time and time again.
A brand identity must be consistent.
It is representing and reinforcing your company’s voice. The message portrayed by a brand’s identity should be clear, and it needs to be consistent no matter where it’s used, in what context, or how many times it’s seen.
Below are seven key design elements you need to create a brand identity that is strong, consistent, and attractive.