For any business to get to where they need to be, stand out from the competition, and avoid any unnecessary (and potentially expensive) mistakes – putting time into creating a clear brand strategy is an essential process.
Your brand strategy will give your business and team members a roadmap or guide to consistently refer back to, to remember the higher-level plan for the brand, and constantly question whether the branding efforts are in line with the original brand strategy.
It helps everyone to work towards the same goal and achieve it.
So, what makes up your brand strategy?
Your core brand strategy should include:
Purpose – ‘Why’ your business exists.
Vision – ‘Where’ you want your business to be in the future.
Mission(s) – ‘What’ are you going to do to get there.
Values – ‘How’ you display your behaviours.
It should also have a clear definition of your customers, competitors and identify what makes you stand out from the crowd.
We can help you create, or update, your brand strategy on a 1:1 consultancy basis or we have a digital course that you can work through at your own pace.