Brand strategy is not just for big business… If you’re a small business or just starting out, creating and sticking to a brand strategy will help you establish your presence in your marketplace.
Your brand strategy will allow you to apply your branding through every aspect of your business.
You may be promoting your brand on many things including business cards, stationery, website, Facebook, LinkedIn, Instagram, YouTube, uniforms, signage, vans, banners, brochures, workbooks, PDF’s…
Now ask yourself, are all of those consistent in what they say about your brand?
3 Reasons Why Your Brand Isn’t Working For you
- You are not making it clear what your product or service offer is
- You haven’t specifically identified who your best customer is and learned how to communicate with them
- You don’t have a strategy to drive your goals