It’s simple really. I’m from Yorkshire in the North of England, so when I meet my clients, whether virtually or in person, I make a brew and we sit and have a chat about their requirements. It’s a much better way for us to discover all we need to about one another than being all formal and stuffy! For me, it’s all about good conversation and making a connection. Great ideas spring from good conversation.
(Just as a point of reference, if you’re not northern, or indeed from the UK, then a brew is a cup of tea… don’t want you thinking I brew my own beer or gin or something…)
I have over 24 years of experience in branding, digital marketing and graphic design. After many years of working for someone else, I realised that I would much rather work directly with clients and be able to give a fresh, bespoke service in all the areas of branding that I cover.
I like to explain what I do in terms that people can identify with. For me ‘branding’ is like an iceberg. Your logo and other elements of brand identity is the tip above the water that everyone sees. However, the real work goes on below the surface through strategy and planning.
I also encourage you to think of your building your brand as Lego bricks. Each block builds on the last, from the foundations upwards. Although all the bricks are generic, using your imagination will create a very different result to someone else putting together the same blocks.
I work with a close group of associates who cover the areas I don’t. So, from personal branding through image and photography, to copywriting and website design, we can cover the lot. You can find out more about the ‘team’ on my partners page.
When preparing to write this I was asked for three words others would use to describe me. They came back as ‘creative’, ‘determined’ and ‘geek’ – make of that what you may!
Anyway, I’m Clare and ‘I’m pleased to meet you. #LetsMakeABrew