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Make A Brew celebrates its 3rd birthday

Make a brew 3rd birthday
Clare Froggatt
Clare Froggatt

It’s hard to believe that three years ago I set up Make a Brew. What started as an idea, coupled with a passion for branding, is now a booming business. Despite working through a global pandemic (which was not part of the original plan!) the last three years have exceeded my expectations – I love what I do, and I get to do it everyday. So, sit back, grab a brew, and keep reading to discover where it all began and what’s next.

Where it all began for Make a Brew

At the beginning of 2019, I was made redundant. What a way to start the year!  Going from feeling secure in a job I’d held for a long time to suddenly being cut adrift. One of the first things I did after that was to attend a networking event; not knowing whether I was looking for a new job, a project, or some kind of temporary work.  

That was in February, within a month, I knew what I wanted to do.

By the time the next meeting came round, I had set up Make a Brew. It was initially a hybrid design and marketing business but that didn’t quite fit my strengths. It was such a broad offer that I got a lot of requests for things outside my preferred area of work (social media being the main culprit – my least favourite of all jobs!).

So, following a suggestion from a good friend, I decided to specialise in branding, and it made sense. Branding is the area of marketing I’ve always enjoyed the most, so why not channel this passion into creating a successful business.

Why did I call it 'Make a Brew'?

You’re probably wondering why on earth I decided to call my business ‘Make a Brew’.

When I meet clients for the first time, I start by making a brew, so we can get to know each other over a drink. I think it’s a great way to start a new business relationship without being overly formal or stuffy – great ideas always spring from a good conversation.

Just a point of reference here, if you’re not from Yorkshire in the North of England, or even from the UK, a brew is a cup of tea (I’m not brewing my own beer or gin!).

People describe me as determined, geeky, and creative, and I think that sums up the two sides of what I do pretty well. The creative side of branding is important, but without the ‘geeky’ strategy and planning work that goes before it, your brand’s visual identity won’t work.

I encourage my clients to think of branding as an iceberg. The bit sticking out of the water is the part your customers see – this is your logo, your colour palette, your style of imagery and photography, and your tone of voice (to name just a few).

The biggest part of the iceberg is underwater, and though it can’t be seen, it’s the foundation that keeps everything afloat – this is your strategy and planning. 

My goal is to make it easy for my clients to apply this principle to their business. 

Overcoming business challenges

When I started Make a Brew, I could never have imagined that just a year into trading the whole country would be forced to lockdown because of a global health crisis. Not being able to meet clients face-to-face or attend networking events presented a real challenge for me, and thousands of other business owners, all struggling with the same circumstances. 

I had to adapt quickly, and that meant taking my business online. I started offering virtual meetings via Zoom and that’s something I still do because my clients like it. We all value our time more than we did pre-pandemic, and online meetings are a great alternative to sitting in traffic or standing on a platform waiting for a delayed train.

During the lockdown, I leaned more heavily on my social media channels. This presence was my only way of staying visible, but it also created new opportunities. Since then, I’ve continued making podcasts, short videos, and collaborating with other creators online.

My latest offering is a podcast called Marmalade Pod, which is a joint project between Make a Brew and Becky Jamieson (a customer excellence specialist). We talk about all things branding, from creating a strategy, to customer journey mapping and managing touchpoints.

How we can work together

I work with businesses of all sizes, from small start-ups to multinational corporations, but I put the same energy and passion into every project. Whether you need help with a brand strategy or building an identity, there are three ways we can work together:

Projects

This could be something simple like you need new business cards or a brochure, or it might be a more in-depth project, like creating a brand, for example.

Consultancy

If you choose to work with me on a regular one-to-one basis, I can provide ideas and coaching, as well as practical help to move your business forward.

Retained

By signing up to a set number of hours per month, you can spread the cost of outsourcing some of your marketing tasks, from strategy to design.

The first step towards working together is to have a chat – and a brew – so we can establish what you need and how to get there. You might go into that discovery meeting thinking you know what you want, and come out with a very different set of priorities. 

I had to adapt quickly, and that meant taking my business online. I started offering virtual meetings via Zoom and that’s something I still do because my clients like it. We all value our time more than we did pre-pandemic, and online meetings are a great alternative to sitting in traffic or standing on a platform waiting for a delayed train.

During the lockdown, I leaned more heavily on my social media channels. This presence was my only way of staying visible, but it also created new opportunities. Since then, I’ve continued making podcasts, short videos, and collaborating with other creators online.

My latest offering is a podcast called Marmalade Pod, which is a joint project between Make a Brew and Becky Jamieson (a customer excellence specialist). We talk about all things branding, from creating a strategy to customer journey mapping and managing touchpoints.

Celebrating three years in business

It’s fair to say that in the three years since I started Make a Brew, I’ve accomplished a lot but my greatest achievement is seeing my clients succeed. Watching their brand flourish makes my job worthwhile, and it’s why I still love what I do. So, here’s to the next three years – the new clients, collaborations and opportunities that are still yet to be discovered. If you need help to establish and grow your brand, then let’s have a brew!

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