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In the last Make a Brew article, we showed the importance of brand values in building customer trust and loyalty and how your values can help to engage both internal and external customers with
In this article, we are going to take a closer look at the importance of brand values to your overall brand strategy. The creation of a clear brand strategy is key to making sure
2023 has been a great year for witnessing innovative brand marketing campaigns… from relaunching Barbie to football stars swapping Twitter accounts, there’s been a wide range of interesting, creative, and successful campaigns to delve
Your brand’s reputation online has never been more important than in today’s digital age. Consumers buy based on a brand’s authority, trustworthy, and personality – alongside all the traditional buying decisions such as price
A great brand story can be the difference between being ‘just another option’ in your industry, and connecting with customers in a way that makes you their only choice. It’s the way your brand
It’s no secret that a great brand equals success in business. When you have a well-thought-out brand strategy, aligned with a striking and appealing brand identity, your chance for connecting with customers increases. But