what is branding?

Your brand is everything people see, hear and feel when you are not there.

When you think about the branding for your business, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff.

When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your creating and building your brand.

When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your creating and building your brand.

Make a brew - Iceberg above water
Make a brew iceberg above the water graphic
Make a brew iceberg below the water

how to develop your branding and your business

Consider your Overall Business Strategy

Your brand strategy should always align with your business strategy. What you want your business to achieve directly affects your branding approach.

Design your brand identity

Your brand identity isn’t just a logo. A logo is a visual representation of your brand. Your brand identity is applied to develop your website, create your content marketing strategy, and build out your marketing materials. In fact, its applied to everything you do.

Here at Make a Brew, we split branding into three distinct areas: Strategy, Identity, and Building. Whatever stage your business is at, we can move you forward and help you grow.

brand strategy

Your brand strategy is the foundation to your branding. It is a living, breathing document that should be used to help drive the growth of your business… not stuffed in a filing cabinet or lost in cloud storage. It is subject to changes in direction and review. Once created it should be used as a working document.

Brand: Simply put, it’s a gut feeling, or reputation. It’s the way in which a company or individual is perceived by those who experience them.

Your brand is what people say about you when you’re not in the room

Branding: The disciplined process of building awareness, loyalty, and memorability for the brand.

“Branding is the process of connecting good strategy with good creativity”

brand identity

Your brand identity is everything that you publish about your brand, on and offline. The personality, your colour palette, tone of voice; the ways that you communicate your message to your customers through your branding.

brand building

Branding is all about how you deliver your brand strategy aims through your messaging, your blogs, social media campaigns and all marketing materials. It is about building your reputation and relationships with your customers – content is king, and consistency is queen.

Branding is deliberate differentiation.

Not every brand is for everybody.

7 Steps to building your brand online

In today’s all-digital, 24-7 world, one of the most essential, creative elements of your business is your online branding. But what is it? And how can you use digital branding to take your business to the next level?

In this PDF we walk you through the digital branding steps that you can use to help elevate your brand.

free download

our work

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let’s start the conversation of how we can help you build your brand.

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